The 21st Century is the age of innovation.  Traditional solutions are less and less viable and problems are more and more complex.  
 

To successfully problem solve in this age, society needs creative solutions. Fortunately, everyone has the capacity to be creative.  All that is needed is practice in the strategies, processes, and habits that can activate, develop, and sustain personal creativity.  

 

Once individuals embrace their creative potential, they can contribute to creative problem solving.  In addition, society benefits from creativity when professors nurture creative qualities in their students, and organizations expand their collective thinking to inspire innovation.