Big C creativity is defined as memorable, defining, and far-reaching outcomes that change the course of fields, disciplines, and industries. Stories and examples that permeate the news generally deal with Big C creativity. This is because such creativity can affect many people—communities, cultures, and other global groups. An example of big C creativity is the invention of the steam engine, which revolutionized various forms of travel, energy production, and manufacturing:
Creativity is valued as an essential human ability. For much of recorded history, the ability to produce creative outcomes has been seen as a gift bestowed rather than as a capacity commonly existing in humans. In more current times, however, research has suggested that there are a number of personal attributes commonly present in individuals who have established a reputation for being creative in their respective fields.
Findings from a recent research study support thi